Complex vs. Simple
Google Analytics is complicated and it often requires a longer learning curve to find your way around it. Due to the huge data collection frenzy and the resulting amounts of data, there are countless menu items and settings where many people find it difficult to get the data they want at a glance.
With PRYVY analytics, we have placed great emphasis on a compact and clear presentation of all important data. This makes PRYVY intuitive to use and perfect for a quick overview of all relevant usage data.
This way you’ll find out faster where your visitors come from and which of your pages are being called up.
In contrast to Google, PRYVY does not want to track your visitors as precisely and individually as possible. On the contrary: PRYVY attaches great importance to the privacy of your visitors.
Therefore, a unique hash is calculated for each visitor based on several pieces of information (anonymized and shortened IP, user agent). The actual IP is not stored by PRYVY. To ensure that this hash is unique, but cannot be traced back to individual visitors, a randomly generated string (“salt”) is additionally generated for further calculation of the user hash, which is not stored permanently at any time. This way you get clear and important statistics about your website without reading the profiles and personal data of your visitors. So it’s a win-win!
To make it short: Whether the use of Google Analytics in Europe is legal at all is still controversial. With PRYVY, however, you are safe, because PRYVY does not store any personal data and therefore does not fall under the regulations of the GDPR.
Google earns its money with advertising. In order to target these as accurately as possible, Google tries to collect as much data as possible and to categorize all Internet users as precisely as possible according to their interests and characteristics.
This is also the reason why Google Analytics is free. It delivers all information about your visitors directly to the advertising departments and partner companies.
We at PRYVY don’t care what else your visitors do on the Internet, what their preferences are and whether they might need a new washing machine soon.
The data that PRYVY collects is exclusively yours and only there to give you an overview of the visitors to your website – and no one else.
PRYVY does not sell your data, does not use it for advertising purposes and will never share it with other companies. This is also one of the reasons why PRYVY is not free, unlike Google Analytics.
Did you know that all internet usage in Germany emits about as much carbon as air travel?
With PRYVY, we therefore not only want to improve privacy on the Internet, but also ensure that the Internet’s carbon footprint improves.
Therefore PRYVY shows you the carbon emissions of your website and offsets them once a month with the help of atmosfair.de. Automatically and without you having to do anything.
In addition, PRYVY gives you tips in the dashboard on how you can further reduce the carbon footprint of your website with simple tricks.
The PRYVY script is easy to install and, at only 0.2 kilobytes, significantly smaller and therefore more efficient than the Google Analytics tracking script. This improves the performance of your website. And another advantage: Many ad and tracking blockers recognize that PRYVY does not store personal data and do not block the PRYVY script. As a result, you often get even more accurate access data than from Google Analytics.
We are a small team of developers and designers from Germany. We financed the development of PRYVY completely by ourselves and without investors through our agency work. Therefore we are not dependent on anyone and do exactly what we think is right.
Still have questions about PRYVY? Contact us!