Passionate Team. Pioneering Software.

We are passionate about helping businesses achieve their goals while keeping their values intact. Our team achieves this by providing comprehensive reporting and actionable insights that don’t rely on common tracking methods such as cookies or other forms of personal data collection. We also offer carbon offsetting services as part of our package to help reduce the environmental impact of data processing activities.

At PRYVY, we understand that collecting and managing data professionally isn’t easy – but it is necessary for success in today’s digital world. That’s why we strive to make our web analytics solution as user-friendly, secure, and ethical as possible – giving you the power to measure success without sacrificing your values.

Our Values

We strive to be sustainable and ecologically conscious in our use of green electricity.

Respect for our customers’ right to privacy is essential and should be the cornerstone of our company’s values.

We embrace a paperless approach for environmental efficiency.

Respect for our customers’ right to privacy is essential and should be the cornerstone of our company’s values.

Our company is open and honest with transparent communication practices.

Let’s strive to ensure that our actions benefit not only ourselves, but also everyone around us and the greater community!

Living by a code of ethics is essential to the success and sustainability of our business.

Trust is at the core of our work. We understand how important it is for customers to trust us with their data and we make sure their information remains confidential and secure.

We are committed to excellence in all that we do.

We must ensure that all of our technological development is done responsibly, with a focus on the safety and wellbeing of our customers.

We prioritize human dignity and respect in our workplace culture.

We are dedicated to enacting social justice through our work.

We value co-determination, taking the collective voice into account when making decisions.

Protecting workers – ours and those of our service providers –from exploitation is essential to upholding our company values.

Fairness is essential to our company’s success, and we strive to treat everyone with respect and equity.

Appreciating your colleagues and employees goes a long way in creating an atmosphere of trust and cooperation within the workplace, leading to improved morale and better performance.

Why we built PRYVY

My WHY to built PRYVY

Since I started my web design studio 12 years ago, the main focus has clearly been set on making our clients happy. More than 300 websites later, my team and I didn’t feel content anymore with telling our clients to use free software from giant corporations with hidden agendas when it comes to tracking the success of the websites we’ve carefully built for them.

Tracking website usage statistics and invading the personal space of unknowing visitors shouldn’t be the same thing. So we started building our own solution.

In the process it became obvious to us that it’s possible to measure the carbon emissions of website usage. Combining this feature with our new usage statistics tool was the next logical step for us, which is why we incorporated the solution and significantly improved the usefulness of the software this way.

As a father to four daughters and an outdoor sports enthusiast, keeping the environment healthy has been a priority for me for long – although the options to help that cause are limited, there is something everyone can do. Even a small start is just that: a start.

[Helping to raise awareness for the cost on the environment internet usage creates as well as putting the privacy of website visitors first is what I choose to offer to help.]

My WHY to built PRYVY

Only a few days after my son Luc was born, I took this image on an cold day. I momentarily placed him under my coat to take the photo before quickly returning him to his warm and cozy sheep fur blanket. I can still recall how my breath created fog as I exhaled in the freezing air.

It was September 1997 in Central Europe. And these temperatures have been quite normal for this time of the year.

25 years and 3 months later on December 22nd, 2022, we had a rainy day and 12° Celsius in Berlin, Germany.

That day we founded PRYVY to fight against climate change. As a mother, I wanted to do something to give my son the chance to live in a world where he could one day decide to become a father himself without worrying about the terrible consequences of climate change.

My WHY to built PRYVY

As someone who has worked in digital business development, revenue stream optimization, marketing and sales for over 20 years, I am a heavy user of marketing technology.

In a time when rapid growth in technology intelligence and our perception of how we give away our private data are changing, it is necessary to adopt this new online landscape.

Being a graduated engineer, I have always been looking for ways to improve things and make them work better (and easier). When I saw the potential that this company had to change the way we use data and analytics, I knew it was something I wanted to be involved in.

I believe there is a need for meaningful analytics technology that is available to all people who want to be fair to their users and environment but still need to optimize their digital presence and business models for maximum success. 

My WHY to built PRYVY

It’s hard to imagine our lives without the Internet, but with its convenience comes a significant carbon footprint.

Many people are unaware of the extent of carbon emissions from their online activities and therefore do not take action to reduce their impact. By creating a tool that calculates carbon emissions and offers ways to offset them, we hope to raise awareness and encourage action for a more sustainable future.

I believe that every step, no matter how small, towards carbon neutrality can have a positive impact on our environment, and in doing so, we can play a small part in what I believe is the most important task facing humanity today.

At the same time, we are aware of the importance of privacy and data protection in today’s digital world. In the development of our tool, we attach great importance to the protection of user data and ensure that all information collected is treated confidentially and securely.

Our goal is to make sustainability and privacy accessible to all. We want to empower individuals and businesses to take control of their carbon footprint and make informed decisions that benefit both the environment and society. By combining my passion for sustainability and technology, I hope we can create a tool that has a positive impact on the world.

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