The bounce rate shows you what percentage of your visitors leave the page without looking at another subpage.

For example, if the bounce rate is 80%, this means that 80% of your total visitors only looked at the page they arrived at and then left the page again.

Whether your bounce rate is bad or good can’t be said across the board and depends heavily on your content and page structure. In general, it is said that a value at 60% is relatively normal.

A high rate can be an indication that your visitors are not finding the content they are looking for on your site.

However, loading times, the amount of advertising and easy navigation can also influence the bounce rate.